Work with the channel
I make videos about buying and running cash-flowing physical assets: a self-serve car wash, fifty rental units, and the vending and equipment that go with them. If your product belongs in that world, there’s a good chance my audience is already shopping for it.
The channel
- Subscribers
- 144,000
- Videos published
- 172
- Lifetime views
- 42.8 million
- Publishing since
- September 2014
- Cadence
- One long-form video most weeks
The audience
Owner-operators and would-be owner-operators. People who watch a twenty-five minute video of a man emptying coin boxes aren’t watching for entertainment, they’re doing research. The comments are full of people asking what a pump costs, which changer I run, what my water bill is, and how I financed the automatic. That means the products that work here are the ones an operator actually buys: payment and unattended point of sale, vending, equipment and chemical, insurance, lending and business banking, security and cameras, and the software that runs any of it.
What integrations look like
I’ve done integrated segments inside long-form videos, and I’ve shown equipment in use at the wash across multiple videos, which works better than a single read because the audience gets to see whether the thing actually holds up. What I won’t do is read a script about a product I haven’t used, or put a number on screen I can’t back up. The reason this channel is worth advertising on is that the audience believes what I show them, and I’m not trading that for one campaign.